ENKA Marketing Bursa Branch was inaugurated with a grand ceremony on November 18th. Approximately 200 people, including ENKA Marketing customers and industry representatives, attended the opening ceremony. It was stated that the service speed and quality offered to ENKA Marketing customers in the region will be further enhanced with the new branch.
ENKA Marketing Bursa Branch Sales Manager Aykut Yılmaz stated that the new branch will operate with a 3-storey building and added that 3 authorized service centers affiliated with the branch continue their activities in the region. Yılmaz also emphasized that Bursa is an important region in terms of mining and industry, saying, "With the opening of the new branch, we will provide time savings to our customers with our on-site service approach. Rapidly meeting the demands from the field has always been a priority for us. With the new investment, we will be able to respond much faster to the demands of this region."
Market share will increase
ENKA Marketing Istanbul Anatolian Region Manager Serdar Emre Göçener also commented on the new branch, stating, "Bursa is strategically located, surrounded by the Marmara Sea and the provinces of Yalova to the north, Bilecik and Eskişehir to the east, Kütahya to the south, and Balıkesir to the west. It also holds a central position in terms of economy. Looking at it from an economic perspective, it is once again in a central position. Bursa is a region that contributes significantly to the Turkish economy in terms of both mining and industry, and we have been present in this region with our machines and services for years. With the branch we opened in this region, where we have many customers, we will not only further improve the quality of service we offer to our customers contributing to the country's economy but also increase our market share."
Aiming for sustainable leadership
ENKA Marketing brands, especially Hitachi construction machinery, are widely used in quarries, mines, ready-mix concrete plants, and marble quarries in Bursa. Göçener added, "Although our market share is already high in terms of machine sales, opening a branch in a city like Bursa, where construction machinery is intensively used and which hosts a variety of sectors, is aimed at delving deeper into the region's specifics, so to speak, penetrating the region's smallest veins. We aim to reach our company, which already has a respectable position in Bursa and its surroundings, to even the most remote excavator, forester, feed producer, warehouse operator, industrialist, or any other sector that may not come to mind right now. One of our main goals is to be the first company our customers call, no matter what product they need. Additionally, we prioritize making our HITACHI brand, which has always been at the forefront in the sale of construction machinery nationwide, number one in this region as well, and ensuring its permanent leadership position. Also, with our TCM and HELI brands, of which we recently became the authorized dealer, we aim to achieve high figures in the forklift category."
